Project SS18 - Milan

Concept & Art Direction


Brief - 11 Degrees will be launching their Spring/Summer 2018 range in December. Create a multi channel campaign with a Top Gear feel.

Idea - Gaz and Joss have 24 hours to explore Milan. Starting at Lake Como, we'll give them a Lamborghini & Ferrari to travel the Italian countryside to Milan. Despite the stunning scenery the guys are more interested in the exotic cars. Inject comedy throughout.

Deliver -Feature presentation and several 'snackable' versions including behind the scenes.

Stills - Selection of images suitable for large format print. High resolution images for creating Banners and for use across all Social Channels.

{ Turn the Speakers up! }