WHAT DOESGREAT DESIGN,
BRAND IDENTITY CONCEPT
Overview - Ingenuity is the proprietary platform on which all THG websites run. To aid selling the benefits of the platform to other large e-commerce businesses I was asked to have a look at the brand identity.
Brief - The platforms existing identity doesn't truly represent it's capabilities. Create a fresh identity in keeping with THG yet independant.
Idea - Ingenuity works because it connects all the services required to sell effectivley online. Feedback from clients suggested that it's the people behind the tech that really makes it work. Keywords, Connectivity, people, authentic, technology, premium.
Deliver -Concept deck outlining the look, feel and tone of voice.
Cheshire Cat Creative isn't a massive website agency, with a posh office, ping pong table, and beanbags. We’re a small friendly creative team working out of Warrington in the North West of England, with a passion to help businesses like yours grow through great design, brand identity design, as well as strategic digital marketing.
Our brand values are:
Small but mighty.
Awesome design, always.
We’re all about bringing that big agency feel to each and every one of our brand identity design projects. Our collaborative based approach allows us to build strong relationships that result in awesome design work.
"Cheshire Cat Creative have spearheaded my projects with GB Ultras & Gb Race Tracker over the last 3 + years helping bring ideas to reality. They listen and they care about the project. They also know how to deliver top level amazing work and combine it with great value!"
Wayne Drinkwater - GB Ultras
Your brand identity is a sytstem of visually branded elements that work together in harmony to identify your business. These elements form the basis of your brand guidelines, which will help communicate your brand message.
Rebranding a company is a huge decision. However, if there have been large changes, perhaps your company has outgrown it's current branding, or there's a change in direction or strategy, then it could be a great time to have a look at your identity.
Your logo design is the unique mark that people instantly associate with your business. Just like Nike's swoosh, your logo should be as simple as possible and help instantly identify your business.
The design of your stationery plays an important role in building brand consistency for any business. When you hand out your business cards it's important that they compliment your brand messaging and reinforce your story & identity.
Design for print, such as brochures, flyer and POS, are the perfect way to communicate with your customers, whilst giving them something physical to keep. These serve as a gentle reminder whilst continuing to communicate your brand.
Literally everything that leaves your business needs to communicate your brand message. Professionally designed packaging not only helps your products stand out from the crowd, but also helps it to sell.
We absolutely love working on branding projects. You can see our latest and greatest work using the link below.