BRAND IDENTITY CONCEPT
Overview - Ingenuity is the proprietary platform on which all THG websites run. To aid selling the benefits of the platform to other large e-commerce businesses I was asked to have a look at the brand identity.
Brief - The platforms existing identity doesn't truly represent it's capabilities. Create a fresh identity in keeping with THG yet independant.
Idea - Ingenuity works because it connects all the services required to sell effectivley online. Feedback from clients suggested that it's the people behind the tech that really makes it work. Keywords, Connectivity, people, authentic, technology, premium.
Deliver -Concept deck outlining the look, feel and tone of voice.