Branding – What is Brand Identity?

Right then, let’s break this down. Branding and your brand’s identity is hugely important! Brand Identity basically refers to all the components including the name, logo, tone of voice and typeface (everything that shapes an appeal) relating to a company, person, product or service. It works particularly well when it is consistent. Brand Identity is the message the consumer receives … Read More

Google Adwords

Google AdWords will need a fair investment, both in time and money, but it’s a good one. The search network can make sure your ads rank well in searches of users who are looking for brands like yours.So how does it work – well advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search … Read More