Overview - Hotpoint have a huge presence on the Very.co.uk & Littlewoods websites. The tone of voice must be understandable by the Very customer whilst maintaining the Hotpoint look and feel.
Brief - Hotpoint wanted a way of showcasing their products without the hard sell.
Deliver - A web experience to showcase Hotpoint products and their USPs.
Homepage banners to drive traffic to the guide.
Email campaigns to drive awareness and demand of the products.