Project Footwear Launch
Concept & Art Direction
Overview - 11 Degrees are a Menswear fashion brand designing high quality clothing for 16-35 males with a passion for the latest trends in urban clothing.
Brief - 11 Degrees will be dropping their first Footwear collection in March. Create a multi channel (including ATL) campaign showing the full selection. Will also need to find suitable track to accompany video.
Idea - Parkour runner hits the streets of Urban London with Stefan (Influencer) to show how 'Street' the new footwear collection is.
Deliver -Feature presentation and several 'snackable' versions. Will require separate videos for each of the several SKUs.
Stills - Selection of images suitable for large format print. High resolution images for creating Banners and for use across all Social Channels.