Project Carl Frampton
Concept & Art Direction
Brief - 11 Degrees want to move away from their association with Reality TV and align itself with Professional Sporting Personalities as a premium sporting clothing brand.
Idea - Introduction to Carl as an ambassador of the brand. Most people recognise Ben because of current negative press. Highlight the association between World Class Boxer and the Brand..
Deliver -Feature presentations and several 'snackable' versions.