Overview - Chapter are Mental Health Charity supporting local communities in and around the Chester & Ellesmere Port areas. At the end of every financial year Chapter produce a report detailing the impact they have made over the past 12 months. The purpose of this report is to try and secure further funding and to further drive awareness of the Charity. Historically the report has been completed by an intern or volunteer so the quality of the brochure design has been quite poor.
Brief - Create a report to help generate awareness of Chapter and the great work they do in the community, and to increase charitable donations.
Idea - The people are at the heart of this charity. Design the brochure so that readers create an emotional connection to the service users to ultimately drive awareness.
Deliver - 28 page print ready PDF.