Brand Identity

Brief - The new headmistress dislikes the school's dated identity. Create a new identity and show how this would look over several touch points.

Idea -Several keywords from the meeting with the school included... Collaboration, Community, Approachable, Aspirational & Partnership. Create an identity which incorporates all these characteristics whilst appearing professional.

Deliver -New Logo, brand guidelines, prospectus, press advert & website design.

I feel it's important for the logo to resonate with Audiences (Parents, Students & Staff), be memorable, timeless, playful, clean, simple and bold. Plus, the graphic element needs to work independently.


Colour has been shown to help with uplift in Energy, Concentration & Creativity in education. Yellows are great for classrooms teaching languages & other creative pursuits...fine art, dance, culinary arts etc, whilst green has a very calming effect in the classroom.


I have paired Montserrat with Avenier to create a Clean, Modern & Professional look and feel. When working with the playful logo the consistency here will helps to  reinforce professionalism.

Here's a brief look at a few of our latest projects.

Brand Identity
Brand identity design

We we're asked to create a brand identity for a school . Branding projects like this allow us to to be creative and playful which really shines through.

View project >

Website Design
Brand identity design

We we're approached to create a new website for a beauty therapist. Understanding the core client led us to a very social media styled design.

View project >

Email Design
Brand identity design

Did you know that email campaigns are actually the most effective way of selling products or services online! We've created countless campaigns over the years.

Read more >

How we work with clients

Cheshire Cat Creative isn't a massive website agency, with a posh office, ping pong table, and beanbags. We’re a small friendly creative team working out of Warrington in the North West of England, with a passion to help businesses like yours grow through great design, branding and identity design, as well as strategic digital marketing.

Our brand values are:

Small but mighty.

Collaborative together.

Awesome design, always.

We are all about bringing that big agency feel to each and every one of our branding and identity projects. Our collaborative based approach allows us to build strong relationships that result in awesome design work and long lasting replationships. 

"Cheshire Cat Creative have spearheaded my projects with GB Ultras & Gb Race Tracker over the last 3 + years helping bring ideas to reality. They listen and they care about the project. They also know how to deliver top level amazing work and combine it with great value!"
Wayne Drinkwater - GB Ultras

So, what other branding services do we offer?

Brand Identity

Your brand identity is a system of visually branded elements that work together in harmony to identify your business. These elements form the basis of your brand guidelines, which will help communicate your brand message.

Read more >


Rebranding a company is a huge decision. However, if there have been large changes, perhaps your company has outgrown it's current branding, or there's a change in direction or strategy, then it could be a great time to have a look at your identity.

Read more >

Logo Design

Your logo design is the unique mark that people instantly associate with your business. Just like Nike's swoosh, your logo should be as simple as possible and help instantly identify your business.

Read more >

Stationery Design

The design of your stationery plays an important role in building brand consistency for any business. When you hand out your business cards it's important that they compliment your brand messaging and reinforce your story & identity.

Read more >

Print Design

Design for print, such as brochures, flyer and POS, are the perfect way to communicate with your customers, whilst giving them something physical to keep. These serve as a gentle reminder whilst continuing to communicate your brand.

Read more >

Packaging Design

Literally everything that leaves your business needs to communicate your brand message. Professionally designed packaging not only helps your products stand out from the crowd, but also helps it to sell.

Read more >

Take a look

We absolutely love working on branding projects. You can see our latest and greatest work using the link below.


If you're in Warrington, Cheshire, Lancashire or Merseyside we'll gladly meet to discuss your project.