Project Ben Stokes

Concept & Art Direction

Brief - 11 Degrees want to move away from their association with Reality TV and align itself with Professional Sporting Personalities as a premium sporting clothing brand.

Idea - Introduction to Ben as an ambassador of the brand. Most people recognise Ben because of current negative press. Highlight ben's abilities as a world-class Cricketer. 

Deliver -Feature presentation and several 'snackable' versions.