Project Ben Stokes
Concept & Art Direction
Brief - 11 Degrees want to move away from their association with Reality TV and align itself with Professional Sporting Personalities as a premium sporting clothing brand.
Idea - Introduction to Ben as an ambassador of the brand. Most people recognise Ben because of current negative press. Highlight ben's abilities as a world-class Cricketer.
Deliver -Feature presentation and several 'snackable' versions.