Concept & Execution
Overview - Beko have a huge presence on the Very.co.uk & Littlewoods websites. The tone of voice must be understandable by the Very customer whilst maintaining the Beko look and feel.
Brief -Beko understand the everyday needs that people have. Their aim is to make everyday life easier through their range of helpful products, so that their customers have more time to do the things they love.
Deliver -Beko recently launched their new Built in range. As their representative within Shop Direct they approached me asking what could we do to drive awareness. I suggested an update to their Brandstore, a Landing page linked from banners on the Electrical category page, animated banners and press adverts within the very magazine.